SEO for Estate Agents

More instructions from Google. Not from Rightmove.

We handle the entire SEO strategy for your estate agency. Sellers and landlords searching for agents in your area find you first, not the portals. From £900/month. No lock-in.

Book a Free Strategy Call
No contractsCancel anytimeMoney-back guaranteeFrom £900/month★★★★★5.0 on Reviews.io

Why estate agents struggle with SEO

You're great at what you do. But your competitors are showing up on Google and you're not.

Portal dependency

Rightmove and Zoopla own the eyeballs. You pay thousands per month to list on their platform, competing with every other agent in your area. Your own website could be bringing in vendor leads directly, but it's buried on page 5.

Vendors Google your agency before they call

When a homeowner is thinking about selling, they search for estate agents in their area. If your website doesn't show up, you don't exist. They'll call whoever does.

Content marketing feels irrelevant

Writing blog posts about stamp duty changes or local market updates feels like a waste when you're doing valuations and viewings. But that content is exactly what Google rewards with rankings.

Bigger agencies dominate search

Corporate agencies and franchises have marketing teams producing content at scale. Independent and boutique agents struggle to compete for the same search terms without dedicated SEO resources.

90%
of home sellers research agents online first
720
monthly UK searches for 'estate agent SEO'
68%
of online experiences start with a search engine
£4,000+
average commission per property sale

What's included, every month

Research, technical fixes, content, backlinks, and reporting. Built and managed for you.

01 - Research & Strategy

Competitors, keywords, and gaps

Analyses your top competitors, maps keyword opportunities, identifies content gaps, and checks for cannibalization. Every decision is backed by live SERP data.

02 - Technical SEO

Site health and indexing

Fixes indexing issues, redirect chains, schema markup, site speed, and robots.txt. Monitors Google Search Console daily and submits pages for crawling.

03 - Content & Publishing

Human-reviewed content

Blog posts, service pages, landing pages, rewrites. Researched from SERP data, written with E-E-A-T signals, and woven into a strategic internal linking structure with pillar topics.

04 - Growth & Monitoring

Backlinks, tracking, and reporting

Backlink outreach, rank tracking, weekly performance reports, and ongoing page optimisation. Rankings climb, traffic compounds, and you see exactly what changed.

How we help estate agents specifically

Tailored to your industry. Not a generic template.

Rank for '[area] estate agent' searches

We target the exact searches vendors and landlords make when choosing an agent - 'estate agent in [your town]', 'best estate agents [area]', 'how to sell my house [location]'.

Build local authority content

Market reports, area guides, property insights. Content that positions you as the local property expert and ranks for long-tail searches that portals don't target.

Optimise your Google Business Profile

Reviews, posts, photos, Q&A. We manage your GBP to maximise visibility in the local map pack where vendors and landlords search first.

Track rankings and competitor movement

Weekly reports on where you rank vs competing agents. You see exactly which searches bring traffic and where the opportunities are.

Real results from real UK businesses

Not hypothetical projections. Verified traffic from Google Search Console.

SEO Tools5 monthsseoengico.com

200 to 1,400 organic visitors in 5 months

SEOEngico had a website getting around 200 organic visitors per month. No content strategy, no backlink profile, minimal technical SEO.

What we did

We audited their site, researched their competitors, and built a content strategy alongside technical fixes and backlink outreach.

The results

Five months later, they hit 1,400 monthly organic visitors and the growth continues to compound.

0
Visitors before
0
Visitors after
0x
Traffic increase

We went from 200 to 1,400 organic visitors per month within 5 months. We don't even think about SEO anymore, it just runs.

James P. · Founder, SEOEngico

More results in 8 weeks than 12 months of in-house SEO

Be Cool Air Conditioning had been managing SEO in-house for over a year with minimal results. Rankings were stagnant and organic traffic was flat.

What we did

We identified quick technical wins, fixed their site structure, targeted high-intent local keywords, and published service pages optimised for their core offerings.

The results

Within 8 weeks, organic traffic surpassed everything they had achieved in 12 months of doing it themselves.

0
Visitors before
0
Visitors after
0x
Traffic increase

We tried managing SEO in-house for a year. Robin did more in 8 weeks than we managed in 12 months. Wish we'd started sooner.

Sarah M. · Director, Be Cool Air Conditioning
Commercial RefrigerationOngoingcommercialfridgerepair.co.uk

Rankings up across the board with full visibility

Commercial Fridge Repair had no visibility into their SEO performance and no idea what was driving traffic or what they were missing.

What we did

We set up full tracking and reporting, built out service pages for their core repair specialisms, and ran a targeted content and backlink strategy.

The results

Rankings improved across every target keyword. Weekly reports now show exactly what changed and why, giving the team full confidence in the channel.

0
Visitors before
0
Visitors after
0x
Traffic increase

Every week we get a report showing what moved. We've never had that visibility before. Rankings are up across the board.

David R. · Owner, Commercial Fridge Repair

The maths speaks for itself

One avg sale commission from organic search covers the monthly fee.

£4,000
Avg sale commission
1
job to cover the fee
3100%
Potential ROI

Based on 1,400 monthly visitors at 1% conversion. Results vary by location and competition.

From £900/month. Cancel anytime.

Full service from day one. Same deliverables, discounted first month so you can see the results. Then £1,750/mo.

No contracts. No juniors. No account managers. Just one senior expert and proprietary systems built to deliver results.

Money-back guarantee. Everything we build stays yours.
Robin Da Silva, Founder of Nest Content

Robin Da Silva

Founder & CEO, Nest Content

I spent a decade inside the content and SEO industry, most recently leading engineering at Jellyfish, a $1B+ digital marketing group. I saw what agencies charge and what they actually deliver. Junior staff, recycled templates, and monthly reports full of jargon.

So I built my own systems to do it better. Proprietary tools that handle competitor research, keyword analysis, and content strategy at a level that would normally require a full agency team. That's how one person delivers agency-quality output at a fraction of the cost.

Every estate agent I work with gets the same systems I use to grow Nest Content's own organic traffic. I manage everything personally, and you get weekly reports so you always know what's happening.

  • MSc Engineering, UCL
  • 10+ years in content & SEO
  • Former Lead at Jellyfish ($1B+ group)

Frequently asked questions

Ready to get more listings from Google?

Book a free 30-minute strategy call. I'll show you where you're losing traffic to competitors and lay out exactly what we'd do in the first 30 days.

No contracts. Cancel anytime. Everything we build stays yours.