Why use SEO? Understanding the basics and core benefits
Discover why use SEO is essential for online growth. Learn SEO basics and key benefits to boost visibility and drive organic traffic.
Author
Founder - Nest Content
3 articles published
Having been a Software Engineer for more than eight years of building web apps and creating technology frameworks, my work cuts through just technical details to solve real business problems, especially in SaaS companies.
My entrepreneurial roots began early with a couple online clothing businesses like Classic Portuguese in 2016 and ClothProject in 2018. These ventures exposed significant content creation challenges witnessed across companies like Pasta Evangelists, Quill Content, and Jellyfish.
The struggles were clear: high-cost content production, time-consuming writing processes, constant editing, and the complex task of generating SEO-friendly material that drives genuine engagement. Leading technology initiatives at Jellyfish and growing multi-million-pound businesses demonstrated my ability to create solutions matching precise business goals.
Experiences across various organizations revealed the critical intersection of technical skill and strategic thinking. Academically grounded with a Master's in Engineering from University College London and a Bachelor's in International Business Management from Norwich Business School, my background bridges technical expertise with business insight.
Driven by repeated encounters with content creation bottlenecks, platforms like Nest Content represent an exciting solution for small businesses and entrepreneurs. Having personally experienced these pain points across multiple ventures, understanding efficient content strategies became a passionate focus. Combining technical knowledge, business understanding, and entrepreneurial energy transforms technology challenges into practical opportunities.

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