Recruitment
Average Google position lifted from 37 to 22
An established UK executive search firm with a large search footprint but mid-page rankings. Over the engagement, average Google position improved from 37 to 22 while the site sustained 1,100+ organic clicks a month. Verified in Google Search Console.
37 → 22
Avg. Google Position
Across the site, GSC-verified
1,100+
Monthly Organic Clicks
Sustained through the work
200k+
Monthly Impressions
Established search footprint
40%
Position Improvement
Lower number = higher ranking
The Challenge
A high-volume recruitment site that ranked broadly but mostly on pages 3-4, so a large share of its search visibility never converted into clicks.
Our Strategy
- 1Audited and prioritised the pages with the most impressions but weakest positions
- 2Strengthened on-page relevance and internal linking for core role and sector terms
- 3Cleaned up low-value and competing pages diluting the site's focus
- 4Tracked average position weekly in Google Search Console
Add GSC / Ahrefs screenshot here
The Results
| Metric | Before | After |
|---|---|---|
| Avg. Google Position | 37 | 22 |
| Typical Ranking | Page 4 | Page 3, climbing |
| Monthly Organic Clicks | 1,100+ | 1,100+ sustained |
Add results screenshot / chart here
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